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Wool improves Air Quality
WOOL IMPROVES INDOOR AIR QUALITY Breathing is a really good life skill. So maybe we should consider the quality of the air we breathe when we decorate our homes and offices. Installing laminates and...
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Different
Just a few short years ago the captains of the UK carpet industry were adamant that the market was flooded with brands and there was no way that we could introduce another brand without annoying...
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The Laneve Website
We have just set free a new website to promote Laneve in the UK. It’s in beta phase, but WoolBlog readers are invited to have a poke around and explore.. Kind of a sneak preview. Why did we build...
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Not a Lamb Roast
I have just been speaking with the writer Denna Jones about the importance of Laneve wool . It’s always fun to talk about sheep and all things wool! Denna is writing an article on “The importance of...
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Itchy and Scratchy – NOT
Itchy and Scratchy – Yeah right! This week I was asked if the wool from “carpet sheep” is Itchy and Scratchy! I replied with “No no no no no no no no and finally no!” There is a hierarchy of wool from...
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The Laneve Wool Life Cycle
The Laneve Wool Life Cycle Here is the story of Laneve in info-graphic form… We can break it down to a few simple points.. World’s best farming practice Shorn wool from happy free-range sheep...
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Crumbs!
Crumbs! How deep should sustainably produced carpets go? Much deeper than the pile. Selecting something natural is a great first step on your mission to creating a green eco-interior, but knowing where...
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Creating Magic
Make your process part of the Story People want transparency; they want to know what it is made of and who made it. But why? People want to trust, to feel safe, and to know they got something of value....
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The Style Gallery
As always we have to make it easy for people to fall in love with our products. Today we have launched the Style Gallery to showcase the very best products that are created with the very best wool. The...
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Flooring Show Market Intelligence and the Truth.
Flooring Show, Market Intelligence and the Truth. This week I spent two days manning (or is that personing these days?) a small stand at a Flooring show. This was the UK’s National Buying Group show,...
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Step in the right direction.
Last week I was lucky enough to be asked to present the Laneve Wool Story at a carpet recycling conference. These events are great for getting up to speed on what our industry is doing to be a better...
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Sheep Appeal
Aim to enchant. Products must appeal to basic human needs. People want certain things. Just what those things are will depend on whom you chose to sell to. The smart innovators work hard on...
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Sheep Story – The life cycle of wool textiles
Wool textiles and carpets are essentially made from grass. This short film tells the story of how wool, because it contains nitrogen and sulphur, can be returned to the soil where it is an ideal plant...
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The Woolly Value Chain
The Laneve wool carpet in this picture has an amazing story. It is the result of a team of people all working to deliver an outstanding experience for the customer. Akaroa by Brockway Carpets of...
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Wool Won’t Burn
Wool is amazing stuff. It actually makes you safer by living with it. Wool textiles cleans the air by absorbing indoor air toxins, Wool carpets trap dust and absorbs moisture creating a safe...
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Wool improves Air Quality
WOOL IMPROVES INDOOR AIR QUALITY Breathing is a really good life skill. So maybe we should consider the quality of the air we breathe when we decorate our homes and offices. Installing laminates and...
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Guest Post – The Feldman Perspective
I’d like to introduce you to Brooke Feldman. Brooke looks after digital marketing for Nourison who make brilliant rugs from New Zealand wool. Brooke and I have been working together on some new...
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Authentic Effects
Authentic Effects – It’s supposed to soften. Your carpet is supposed to soften in hue – if it’s a good one. Strong UV (ultra violet) light causes pigment to fade, so its no surprise that textiles and...
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Homify
I have just recently discovered homify, an on-line image gallery which is free to browse and free to upload interiors images to, providing the quality is good. “Andrew” called our office to say he had...
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The Dark Age of Carpet Design
260 Years of Machine Made Carpets Two hundred and sixty years on from the invention of machine made carpets the carpet industry has largely forgotten how to construct textile floor coverings from...
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